Baby Loss Awareness Week – Let's break the silence around baby loss

The death of a baby is not a rare event. It can happen to anyone.

Taking place 9-15 October every year, Baby Loss Awareness Week aims to raise awareness about pregnancy and baby death in the UK.


Throughout the week bereaved parents, their families and friends, unite with each other and others across the world to commemorate the lives of babies who died during pregnancy, at or soon after birth and in infancy.


Baby Loss Awareness Week is also a collaboration between charities and organisations working together for change and tangible improvements in policy, research, bereavement care and support available for anyone affected by the death of a baby at any stage.

Our Out of Sight, Out of Mind Report

This Baby Loss Awareness Week we are calling on Governments across the UK to take action to ensure that all parents who experience pregnancy or baby loss and need specialist psychological support can access it, at a time and place that is right for them, free of charge, wherever they live.

Your Stories

“Nobody knows how baby loss will affect them, and sadly the pain doesn’t just go away.”

“They gave us time we needed and offered support to help us cope.”

“Just know that you are NOT alone. ”

“We will never ever forget Freya; I see her in her sister and brother every day.”

“Like lots of other people in this sad situation, acknowledgement was what we were seeking and to those who gave that and asked about our babies and our experiences, I will always be grateful.”

We’ve spoken to some incredible people who have joined us in breaking the taboo around baby loss.

This short video includes Will & Caro Greenwood, Malin Andersson, Game of Thrones actor Lino Facioli, Nigel Martyn, Royal College of Obstetricians and Gynaecologists RCOG

President – Professor Lesley Regan, Hannah Miley, Rachaele Hambleton – Part-Time Working Mummy, Sands Founders Bel Mooney & Hazelanne Lewis, Erin Corrigan, Jen from It’s The Fergusons , Al from The DadsNet, Rebecca Wilson from You Me Raising Three, Natalie Miller from We’re The Millers and Libby from Baby Toddler Foods.


This special video expresses their support and speak about the importance of breaking the taboo on pregnancy and baby loss. Thank you to everyone involved.


Join this important video campaign by recording a short video of support and posting it on your social media.
There is a script with advice on how to film yourself here.


Together we can help to break the silence.

More ways to get involved

Break the silence

Talk about pregnancy and baby loss and help ensure that every bereaved family gets the support they need. You can also help raise awareness by wearing our ribbon pin badge.

Take part in events across the UK

From Pink & Blue buildings and landmarks to ribbon remembrance events and hospital displays, find out what’s on in your community and show your support.

Make a difference

This year our policy ask is about the lack of timely access to psychological therapies for anyone who has experienced pregnancy or baby loss. Watch this space for more updates.

Join the global #WaveOfLight

Unite with bereaved families across the world by lighting a candle at 7pm on 15 October in memory of all babies that died. Post a photo of your candle to appear on the social wall.