Baby Loss Awareness Week – Let's break the silence around baby loss

The death of a baby is not a rare event. It can happen to anyone.

From 9th-15th October 2020, Baby Loss Awareness Week UK will go ahead for it’s 18th year.


Every year, Baby Loss Awareness Week aims to raise awareness about pregnancy and baby death in the UK.


This year we are highlighting the isolation many people experience after pregnancy and baby loss – women, partners, other family members and friends.


The effect of social distancing from Covid-19 has had a major impact on access to care and support and has complicated grief and responses to pregnancy and baby loss.


Since the start of the coronavirus pandemic, feelings of isolation have become more widespread around the world and many people have begun to talk more openly about loneliness.


Now more than ever, we can all come together to let those affected by pregnancy and baby loss know they are not alone and that we are all here to support them.


So, this year, we invite everyone to come together, share their experiences and show their support for those who have experienced the loss of a baby – whether or not they have been directly affected themselves.


Each day during #BLAW2020 we will explore a different topic, sharing the Alliance’s wide range of excellent support and information and coping techniques too – engaging with people from all backgrounds and experiences of loss.


Friday 9th October

Introduction to the week, mental wellbeing, a day for those directly affected


Saturday 10th



Sunday 11th

Wider family (including children) and friends – support for them and how they can support someone they know


Monday 12th

Workplace – how to support employees, advice for employers/managers, HR departments, and colleagues


Tuesday 13th

Black, Asian and Minority Ethnic communities – including issues around access to care and to information/support, higher risk pregnancies, assumptions regarding family support systems or culture or religious beliefs and language barriers


Wednesday 14th

LGBTQ+ – including trans parents, male couples, those using surrogates and non-biological parents/parents-to-be


Thursday 15th

Remembering your baby – different ways you can do this, cultures, traditions and Wave of Light


Want to share your story? Find out more here. 

Our Out of Sight, Out of Mind Report

In 2019 we gathered parent experiences to prepare our report Out of Sight, Out of Mind to ensure that all parents who experience pregnancy or baby loss and need specialist psychological support can access it, at a time and place that is right for them, free of charge, wherever they live.

Watch our animation here

Your Stories

“Nobody knows how baby loss will affect them, and sadly the pain doesn’t just go away.”

“They gave us time we needed and offered support to help us cope.”

“Just know that you are NOT alone. ”

“We will never ever forget Freya; I see her in her sister and brother every day.”

“Like lots of other people in this sad situation, acknowledgement was what we were seeking and to those who gave that and asked about our babies and our experiences, I will always be grateful.”

We’ve spoken to some incredible people who have joined us in breaking the taboo around baby loss.

This short video from 2019 includes Will & Caro Greenwood, Malin Andersson, Game of Thrones actor Lino Facioli, Nigel Martyn, Royal College of Obstetricians and Gynaecologists RCOG

President – Professor Lesley Regan, Hannah Miley, Rachaele Hambleton – Part-Time Working Mummy, Sands Founders Bel Mooney & Hazelanne Lewis, Erin Corrigan, Jen from It’s The Fergusons , Al from The DadsNet, Rebecca Wilson from You Me Raising Three, Natalie Miller from We’re The Millers and Libby from Baby Toddler Foods.


This special video expresses their support and speak about the importance of breaking the taboo on pregnancy and baby loss. Thank you to everyone involved.

Together we can help to break the silence.

More ways to get involved

Break the silence

Talk about pregnancy and baby loss and help ensure that every bereaved family gets the support they need. You can also help raise awareness by wearing our ribbon pin badge.

Take part in events across the UK

From Pink & Blue buildings and landmarks to ribbon remembrance events and hospital displays, find out what’s on in your community and show your support.

Make a difference

This year our policy ask is about the lack of timely access to psychological therapies for anyone who has experienced pregnancy or baby loss. Watch this space for more updates.

Join the global #WaveOfLight

Unite with bereaved families across the world by lighting a candle at 7pm on 15 October in memory of all babies that died. Post a photo of your candle to appear on the social wall.