Get involved with Baby Loss Awareness Week 2018

Baby Loss Awareness Week runs from 9 – 15 October each year.

Join us to raise awareness and help the charities that support bereaved families across the UK.

We need your support! If you are a bereaved parent or family member, a charity or a healthcare professional, there are plenty of ways to get involved. From turning UK pink and blue, wearing a special pin badge to talking to your friends, family and colleagues about Baby Loss Awareness Week and joining the conversation online, you can help break the silence about pregnancy and baby loss.

Join us for the Global Wave of Light

Baby Loss Awareness Week finishes each year on 15th October with the global ‘Wave of Light’. 15th October is also International Pregnancy and Infant Loss Remembrance Day and is recognised across the world.

We would like to invite you to join with other families across the world and take part in the global ‘Wave of Light’. Simply light a candle at 7pm local time and leave it burning for at least 1 hour to join us in remembering all babies that have died too soon. This can be done individually or in a group, at home or in a communal space. Wherever you do this, you will be joining a global ‘Wave of Light’ in memory of all the babies who lit up our lives for such a short time.

This year we’re also inviting you to join a digital Wave of Light at 7pm local time on October 15. To get involved, take a photo of your candle and post it to Facebook, Twitter or Instagram using #WaveOfLight at 7pm local time.

Wear the Pin

Buy your Baby Loss Awareness ribbon pin badge to support families affected by the death of a baby

This Baby Loss Awareness Week we need your support to raise awareness that baby death is a tragic issue that affects thousands in the UK alone every year.

We want as many people as possible to wear the badge during Baby Loss Awareness Week 9-15 October. This will help us to raise awareness of baby loss.

A number of the charities involved in promoting Baby Loss Awareness Week have the awareness pin badge available to buy from their websites. Money raised from sales of the badges will go to the charity you purchase it from, and will be spent on the important work they carry out.

Pins will go on sale from 3 September 2018

Don’t forget to share your pictures with the pin badge to show your support and help raise awareness one ribbon at a time. Simply post a photo wearing your pin badge on Facebook, Twitter and/or Instagram using the #babyloss hashtag.

Break the silence

Pregnancy and baby loss is often a taboo subject. You can help to break the silence around baby loss by talking to your friends, family and colleagues about Baby Loss Awareness Week and by joining the conversation on social media using #BLAW2018, wearing a pin badge or lighting a candle on 15th October.

Follow us on social media (if you don’t already!) on Twitter, Facebook and Instagram. You can also add #babyloss to your social media posts to link up with other people talking about the issue on social media.

More ways to get involved and spread the word:

  • View our animation about pregnancy and baby loss and share it with everyone you know – the animation will be launched on 9th October, watch this space!
  • Snap a selfie or a photo wearing your pin badge (on sale from 3 September) and share it on social media – remember to add #BLAW2018 and tag us in the photo.
  • Use our specially designed Baby Loss Awareness Week images on your website, blog, Facebook, Twitter, Instagram, or work intranet.
  • Sign up to the Twibbon and show your support on your Twitter, Facebook or Instagram profile.
  • Add a Snapchat geo filter if you’re attending a Remembrance Event
  • Join the global Wave Of Light at 7pm local time on 15 October. Simply light a candle and leave it burning for at least 1 hour to join us in remembering all babies who have died too soon. Post a photo of your candle to Facebook, Twitter or Instagram using #WaveOfLight
  • Contact your local media about a Ribbon Event or a local building that you have helped turn pink and blue! Download our template press releases.
  • Join our mailing list to hear more and keep to date with Baby Loss Awareness Week, sign up here

If you have any questions please get in touch:

Stuck for what to say?

We want everyone to talk about #BLAW2018 on social media in their own way but if you need some inspiration here are a few suggestions that you can post or adapt.

Let’s #breakthesilence around #babyloss – join me in supporting Baby Loss Awareness Week from 9 October and unite to remember all babies who have died #BLAW2018

Always loved – never forgotten. I’m wearing my Baby Loss Awareness Week pin badge with pride to support families affected by the death of a baby. Get yours at #BLAW2018 #babyloss

I’m joining the global #WaveOfLight at 7pm on 15 October 2017 – please light a candle to remember all those babies who died too soon #BLAW2018

I’ll be wearing my pin badge during Baby Loss Awareness Week 9-15 October. Buy yours now and show your support. <Add a photo of you wearing your badge> #BLAW2018 #Babyloss

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Tell us about good care

Your experiences of baby loss: how did someone help you?

During Baby Loss Awareness Week 2017, we wanted to raise awareness of what good care looks like to parents who have experienced the death of a baby. We have collected a range of stories as examples of good care.

If you’d like to take part, please read through our guidelines and send us your story by email to Due to time constraints we are unable to respond to all emails, however we will publish all stories that follow the guidelines set out below.

Tell us about good care: Guidelines

Word count

Your story can be as short as you like, however we do ask that submissions are no longer than 150 words.


This section of the Baby Loss Awareness Week website is a place for people affected by the death of a baby to share their experiences in a safe, online environment. Therefore we cannot accept any content that makes negative reference to specific individuals or organisations by name. This includes NHS Trusts, private healthcare organisations, non-profit organisations or healthcare professionals.

Originality of content

You agree that any content you offer for inclusion on the Baby Loss Awareness website is your original content that you have the express right and permission to license to us, does not infringe or violate any law, rule or regulation or the rights or intellectual property rights of any person or entity (or encourage anyone else to do so).

We have gathered these together on our Experiences page to provide a useful resource for anyone that would like information on ways to help and support families following the death of a baby.

Write to your representative to help raise awareness of baby loss

What can I do?

We are working to finalise our policy asks for Baby Loss Awareness Week 2018 and will update this section when this has been completed. Please come back in August or watch for announcements via our social media channels.



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