Get Involved – Baby Loss Awareness Week

Get involved

If you are a bereaved parent or family member, a charity or a healthcare professional, there are plenty of ways to get involved.

From turning UK pink and blue, wearing a special pin badge to talking to your friends, family and colleagues about Baby Loss Awareness Week and taking part in the conversation online, you can help break the silence about pregnancy and baby loss.

Join the global “Wave of Light”

Baby Loss Awareness Week culminates with the global “Wave of Light” on 15th October, which is also recognised as International Pregnancy & Infant Loss Remembrance Day.

We would like to invite you to join other families across the world by lighting a candle at 7pm local time and leaving it burning for at least one hour to remember all babies that have died too soon. This can be done individually or in a group, at home or in a communal space.

To join our virtual Wave of Light, take a photo of your candle and post it to Facebook, Twitter or Instagram using #WaveOfLight at 7pm local time.

Wherever you do this, you will be joining a global ‘Wave of Light’ in memory of all the babies who lit up our lives for such a short time.

Break the silence

Pregnancy and baby loss is often a taboo subject. You can help to break the silence around baby loss by talking to your friends, family and colleagues about Baby Loss Awareness Week and by joining the conversation on social media using the hashtag #BLAW2020 wearing a pin badge or lighting a candle on 15th October.

Follow us on on TwitterFacebook and Instagram (if you don’t already!). You can also add #babyloss to your social media posts to link up with other people talking about the issue on social media.

More ways to get involved and spread the word:


    • Snap a selfie or a photo wearing your pin badge and share it on social media – remember to add #BLAW2020 and tag @babyloss on Instagram.



    • Sign up to Twibbon and show your support on your Twitter, Facebook or Instagram profile.


    • Join the global Wave Of Light at 7pm local time on 15 October. Simply light a candle and leave it burning for at least 1 hour to join us in remembering all babies who have died too soon. Post a photo of your candle to Facebook, Twitter or Instagram using #WaveOfLight



    • Put up the Baby Loss Awareness Week poster in your local community or at any events you are organising. You can also ask if a local shop will display it– a new version will be available soon.

Wear the Pin

Buy your Baby Loss Awareness ribbon pin badge to support families affected by the death of a baby

This Baby Loss Awareness Week we need your support to raise awareness that baby death is a tragic issue that affects thousands in the UK alone every year.

We want as many people as possible to wear the badge during Baby Loss Awareness Week 9-15 October. This will help us to raise awareness of baby loss.

A number of the charities involved in promoting Baby Loss Awareness Week have the awareness pin badge available to buy from their websites. Money raised from sales of the badges will go to the charity you purchase it from, and will be spent on the important work they carry out.

Don’t forget to share your pictures with the pin badge to show your support and help raise awareness one ribbon at a time. Simply post a photo wearing your pin badge on Facebook, Twitter and/or Instagram using #BLAW2020 and #babyloss hashtag.

If you have any questions please get in touch: