Baby Loss Awareness Week runs from 9 – 15 October each year
Please join us to raise awareness and help the charities that support bereaved families across the UK.
It’s so easy to do – you can buy and wear a pin badge, encourage your MP, AM or MSP to help raise awareness of baby loss, or simply light a candle. Whatever you decide to do, don’t forget to share with family and friends, and let’s get talking about #babyloss.
Join us for the Global Wave of Light
Baby Loss Awareness Week finishes each year on October 15th with the global ‘Wave of Light’. October 15th is also International Pregnancy and Infant Loss Remembrance Day and is recognised across the world.
We would like to invite you to join with other families across the world and take part in the global ‘Wave of Light’. Simply light a candle at 7pm local time and leave it burning for at least 1 hour to join us in remembering all babies that have died too soon. This can be done individually or in a group, at home or in a communal space. Wherever you do this, you will be joining a global ‘Wave of Light’ in memory of all the babies who lit up our lives for such a short time.
This year we’re also inviting you to join a digital Wave of Light at 7pm local time on October 15. To get involved, take a photo of your candle and post it to Facebook, Twitter or Instagram using #WaveOfLight at 7pm local time.
Buy your Pin
Buy your Baby Loss Awareness ribbon pin badge to support families affected by the death of a baby
This Baby Loss Awareness Week we need your support to raise awareness that baby death is a tragic issue that affects thousands in the UK alone every year.
We want as many people as possible to wear the badge during Baby Loss Awareness Week 9-15 October. This will help us to raise awareness of baby loss.
A number of the charities involved in promoting Baby Loss Awareness Week have the awareness pin badge available to buy from their websites. Money raised from sales of the badges will go to the charity you purchase it from, and will be spent on the important work they carry out.
To purchase a pin choose the charity you’d like to buy from here:
Break the silence
Pregnancy and baby loss is often a taboo subject. We want you to help us to break the silence around baby death. This could be by telling a friend about Baby Loss Awareness Week, talking about your experience or wearing a Baby Loss Awareness pin badge.
You could also use our specially designed social media images on your website, Facebook, Twitter, Instagram, work intranet or noticeboard.
Lets get talking about #babyloss and break the silence
Wear the Pin
Post pictures of you wearing your Baby Loss Awareness pin badge to show your support and help raise awareness one ribbon at a time
To be part of this campaign take a photo wearing your pin badge and post to our Facebook, Twitter or Instagram using the #babyloss hashtag.
Write to your representative to help raise awareness of baby loss
What can I do?
We’re asking people to write to their local representatives. We’d like politicians to do two main things as part of the Week:
1. To help raise awareness of baby loss
2. To help push for improvements in bereavement care and support following baby loss
We have prepared a set of emails we’d like you to personalise and send to your local representative. This should take no longer than 10 minutes.
Who should I write to?
Because health policy (including policy on support around baby loss) is decided by the different governments in the UK, the emails are slightly different depending on where you live.
• If you live in England, we’d like you to write to your local Member of Parliament (MP) – please click here, and follow the short instructions
• If you live in Wales, we’d like you to write to your Assembly Member (AM) – please click here, and follow the short instructions
• If you live in Scotland, we’d like you to write to your Member of the Scotland Parliament (MSP) – please click here, and follow the short instructions
• If you live in Northern Ireland, you are welcome to write to your Member of the Northern Ireland Assembly (MLA) by adapting one of the emails above. Unfortunately, following the March 2017 election the Northern Ireland Assembly is currently not in session pending the formation of an Executive. As such, it may be difficult for your local MLA to take forward some of the actions we suggest at this point.
If you live in the UK but outside of England, you’re welcome to write to your local MP too, but those MPs will have more influence on health decisions in England rather than in your part of the UK.
Keep up to date
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