Get involved with Baby Loss Awareness Week

Baby Loss Awareness Week runs from 9 – 15 October each year

Please join us to raise awareness and help the charities that support bereaved families across the UK.

It’s so easy to do – you can buy and wear a pin, organise or find an event in your area or simply light a candle whatever you decide to do don’t forget to share with family and friends and let’s get talking about #babyloss.


Buy your Pin

Buy your ribbon pin to support families affected by the death of a baby

Sands and a number of the charities involved in promoting Baby Loss Awareness Week have the awareness pin badge available to buy.

To purchase a pin please click here or choose your preferred Charity here:

Wear the Pin

Post your pictures wearing your Baby Loss Awareness Pin to show your support and help raise awareness one ribbon at a time

To be part of this campaign take a photo wearing your pin and post to our Facebook or Twitter using #babyloss

Break the silence

Pregnancy and baby loss is often a taboo subject help us to break the silence and display our specially designed social media images on your website, Facebook, Twitter, Instagram, work intranet or noticeboard.

Social media is a very powerful tool for raising awareness.  Last year we had more than ten million interactions on Facebook relating to the campaign which was amazing.  This year we’d like to increase that even further. Lets get talking about #babyloss and #breakthesilence


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Share your Story

Your experiences of baby loss: How did someone help you?

During Baby Loss Awareness Week 2017, we want to raise awareness of some of the issues surrounding the death of a baby. To do this, we’d like to hear about a time someone said or did something which helped you after your baby died.

This could be anything, a few sensitive words or a small gesture. Once you’ve shared your story with us we’ll add it to our website right here. The only criteria is that you share your story with us in 75 words or fewer and follow our guidelines.

If you’d like to take part, please read through our guidelines and send us your story via email to Due to time constraints we are unable to respond to all emails, however we will publish all stories that follow the guidelines set out below. Please note we are unable to publish stories that are over 75 words in length.

Share your story guidelines

Word count

Your story can be as short as you like, however we do ask that submissions are no longer than 75 words.


This section of the Baby Loss Awareness website is a place for people affected by the death of a baby to share their experiences in a safe, online environment. Therefore we cannot accept any content that makes negative reference to specific individuals or organisations by name. This includes NHS Trusts, private healthcare organisations, non-profit organisations or healthcare professionals.

Originality of content

You agree that any content you offer for inclusion on the Baby Loss Awareness Website is your original content that you have the express right and permission to license to us, does not infringe or violate any law, rule or regulation or the rights or intellectual property rights of any person or entity (or encourage anyone else to do so).

We have gathered these together on our Stories page to provide a useful resource for anyone that would like information on ways to help and support families following the death of a baby.

Keep up to date

Join our mailing list to hear more and keep to date with Baby Loss Awareness Week

Keep me informed about Baby Loss Awareness Week. We will always store your personal details securely. We’ll only use them to email you the latest news from Baby Loss Awareness Week.

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Join us for the Global Wave of Light

We invite you to join us October 15 at 7pm local time

Baby Loss Awareness Week finishes each year on October 15 with the global ‘Wave of Light’. October 15 is also International Pregnancy and Infant Loss Remembrance Day and is recognised across the world and we would like to invite you to join with other families across the world and take part in the global ‘Wave of Light’. Simply light a candle at 7pm local time and leave it burning for at least 1 hour to join us in remembering all babies that have died too soon. This can be done individually or in a group, at home or in a communal space. Wherever you do this, you will be joining a global ‘Wave of Light’ in memory of all the babies who lit up our lives for such a short time.

This year we’re also inviting you to join a digital Wave of Light at 7pm local time on October 15. To be part of this take a photo of your candle and post it to Facebook or Twitter using #WaveOfLight at 7pm local time.