Get involved with Baby Loss Awareness Week

Baby Loss Awareness Week runs from 9 – 15 October each year

Please join us to raise awareness and help the charities that support bereaved families across the UK.

It’s so easy to do – you can buy and wear a pin badge, encourage your MP, AM or MSP to help raise awareness of baby loss, or simply light a candle. Whatever you decide to do, don’t forget to share with family and friends, and let’s get talking about #babyloss.

Join us for the Global Wave of Light

Baby Loss Awareness Week finishes each year on October 15th with the global ‘Wave of Light’. October 15th is also International Pregnancy and Infant Loss Remembrance Day and is recognised across the world.

We would like to invite you to join with other families across the world and take part in the global ‘Wave of Light’. Simply light a candle at 7pm local time and leave it burning for at least 1 hour to join us in remembering all babies that have died too soon. This can be done individually or in a group, at home or in a communal space. Wherever you do this, you will be joining a global ‘Wave of Light’ in memory of all the babies who lit up our lives for such a short time.

This year we’re also inviting you to join a digital Wave of Light at 7pm local time on October 15. To get involved, take a photo of your candle and post it to Facebook, Twitter or Instagram using #WaveOfLight at 7pm local time.

Buy your Pin

Buy your Baby Loss Awareness ribbon pin badge to support families affected by the death of a baby

This Baby Loss Awareness Week we need your support to raise awareness that baby death is a tragic issue that affects thousands in the UK alone every year.

We want as many people as possible to wear the badge during Baby Loss Awareness Week 9-15 October. This will help us to raise awareness of baby loss.

A number of the charities involved in promoting Baby Loss Awareness Week have the awareness pin badge available to buy from their websites. Money raised from sales of the badges will go to the charity you purchase it from, and will be spent on the important work they carry out.

To purchase a pin choose the charity you’d like to buy from here:

Break the silence

Pregnancy and baby loss is often a taboo subject.  We want you to help us to break the silence around baby death. This could be by telling a friend about Baby Loss Awareness Week, talking about your experience or wearing a Baby Loss Awareness pin badge.

You could also use our specially designed social media images on your website, Facebook, Twitter, Instagram, work intranet or noticeboard.

Lets get talking about #babyloss and break the silence


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Wear the Pin

Post pictures of you wearing your Baby Loss Awareness pin badge to show your support and help raise awareness one ribbon at a time

To be part of this campaign take a photo wearing your pin badge and post to our Facebook, Twitter or Instagram using the #babyloss hashtag.


Tell us about good care

Your experiences of baby loss: how did someone help you?

During Baby Loss Awareness Week 2017, we wanted to raise awareness of what good care looks like to parents who have experienced the death of a baby.

To do this, we’d like to hear about a time someone said or did something which helped you after your baby died.

This could be anything, a few sensitive words or a small gesture. It could be from anyone: a friend, family member, midwife or colleague.

Once you’ve shared your example of good care with us we’ll add it to our website right here. The only criteria is that you use 150 words or fewer and follow our guidelines, below.

If you’d like to take part, please read through our guidelines and send us your story via email to Due to time constraints we are unable to respond to all emails, however we will publish all stories that follow the guidelines set out below.

Tell us about good care: Guidelines

Word count

Your story can be as short as you like, however we do ask that submissions are no longer than 150 words.


This section of the Baby Loss Awareness Week website is a place for people affected by the death of a baby to share their experiences in a safe, online environment. Therefore we cannot accept any content that makes negative reference to specific individuals or organisations by name. This includes NHS Trusts, private healthcare organisations, non-profit organisations or healthcare professionals.

Originality of content

You agree that any content you offer for inclusion on the Baby Loss Awareness website is your original content that you have the express right and permission to license to us, does not infringe or violate any law, rule or regulation or the rights or intellectual property rights of any person or entity (or encourage anyone else to do so).

We have gathered these together on our Experiences page to provide a useful resource for anyone that would like information on ways to help and support families following the death of a baby.

Write to your representative to help raise awareness of baby loss

What can I do?

We’re asking people to write to their local representatives. We’d like politicians to do two main things as part of the Week:

1. To help raise awareness of baby loss
2. To help push for improvements in bereavement care and support following baby loss

We have prepared a set of emails we’d like you to personalise and send to your local representative. This should take no longer than 10 minutes.

Who should I write to?

Because health policy (including policy on support around baby loss) is decided by the different governments in the UK, the emails are slightly different depending on where you live.

• If you live in England, we’d like you to write to your local Member of Parliament (MP) – please click here, and follow the short instructions
• If you live in Wales, we’d like you to write to your Assembly Member (AM) – please click here, and follow the short instructions
• If you live in Scotland, we’d like you to write to your Member of the Scotland Parliament (MSP) – please click here, and follow the short instructions
• If you live in Northern Ireland, you are welcome to write to your Member of the Northern Ireland Assembly (MLA) by adapting one of the emails above. Unfortunately, following the March 2017 election the Northern Ireland Assembly is currently not in session pending the formation of an Executive. As such, it may be difficult for your local MLA to take forward some of the actions we suggest at this point.

If you live in the UK but outside of England, you’re welcome to write to your local MP too, but those MPs will have more influence on health decisions in England rather than in your part of the UK.


Keep up to date

Join our mailing list to hear more and keep to date with Baby Loss Awareness Week

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