Frequently Asked Questions – Baby Loss Awareness Week

Frequently Asked Questions

I need support, but I’m not sure who to turn to. Can you help?  


Baby Loss Awareness Week has an Alliance of charities that supports those who have experienced baby loss in lots of different ways 

You can find out about which of these charities may be able to provide the support you’re looking for on our support page.
This has the full list of Alliance support available at the moment


You can also join the Baby Loss Awareness Week Facebook Group here, for additional support.  

Is Baby Loss Awareness Week the same every year? 


Yes – Baby Loss Awareness Week is always 9th-15th October, culminating with the Global Wave of Light at 7pm on 15th October. Every year we try to focus on a different element of baby loss. 

Who is the Baby Loss Awareness Week Alliance? 


We currently have over 120 charities who are part of the Baby Loss Awareness Week Alliance.  

The Baby Loss Awareness Week Alliance are committed to raising awareness of pregnancy and baby loss, providing support to anyone affected by pregnancy loss and the death of a baby, working with health professionals and services to improve bereavement care, and reducing preventable deaths.


You can see the full list of Charity Alliance Members and contact them here.

How can I get involved in Baby Loss Awareness Week?  


However you like! We value support from anyone and everyone. 


There are some suggestions for events to organise here, or information on how you can help turn the UK pink and blue here 


If you are an individual, you can sign up to our Supporter eNews here 


If you are a registered charity working within pregnancy and baby loss areas, you can sign up as an Alliance member here for regular updates from the team about the week and how you can be most involved. 


There are also lots of resources to get involved via social media here 

How can I remember my baby with others during Baby Loss Awareness Week? 


If you can’t hold a virtual event, why not organise a Ribbon Remembrance Display? 


You can download ribbons to write baby names on, ribbon bunting and colour-in ribbons here. 


Why not reach out to others in your community? Make your own ribbons using any pink and blue materials – knitted ribbons, satin ribbons, paper ribbons! 

I’m holding an event, what can I do to publicise it? 


We can include it on our website Events Listing (even if it’s a closed event – we won’t give out any details you don’t want shared) here.


You can also tag us in social media posts so that we can like and share! 
Use hashtags #BLAW2023 and #BLAW too.

I want to turn pink and blue, but don’t know how. Can you help?  


It’s easier than you think! 

If you’re organising for a building to go pink and blue and you have specific building lighting, we recommend contacting lighting specialist companies.  

They will be able to advise on what is best, based on the type of lights the building has. 

If you’re home, there are tons of ways to turn pink & blue…. 


Light up your garden 

Whether it’s your front or back garden, a balcony or a terrace, you can go pink and blue in your own outdoor space. From tree-lights to solar powered spot lights, it’s time to get creative!  


Light up your windows  

We’ve got a brilliant ‘how to’ guide so you can turn your own home Pink and Blue for Baby Loss Awareness Week. Simple and easy to do, watch our video here. Get your Pink and Blue pack from the Shop today.


Candles & Decorations 

Pink and blue tealight holders, bunting, window decorations and more – make pink & blue your own. We’ve seen window decorations made out of pink and blue post-its and beautiful moments from pink & blue candles. 


Dress up for the day 

Something everyone can do is dress in pink & blue! Tell your colleagues, friends and family to dress up in pink & blue to help raise awareness for BLAW2023. From pink socks to blue hair, the choice is yours! 



There’s more information on our website here. 

I want to use your logo on a piece of my own merchandise, can I do that?  


If you have a Commercial product and you would like to use the Baby Loss Awareness Week logo, please contact us via email –  


Please include any information you can on the product, your business and if there is any element of fundraising in the selling of the product. Your request will then be considered and we will aim to respond within 10-14 days. 

I’m not based in the UK, can I still get involved? 


Of course!
We have 
a page dedicated to our International Supporters and Alliance members here. 


You can also join the Global Wave of Light – take a photo or video of your candle and post it to Facebook, Twitter or Instagram using #WaveOfLight at 7pm local time. 

Any further questions?


Please email us –