Alliance members assets hub

Download your Baby Loss Awareness Week assets.

 

Please note: Some images don’t show correctly when displayed on the webpage, but will show correctly once downloaded. All file types are correct. 

 

If you have any questions or have a suggestion for another type of asset to help you promote Baby Loss Awareness Week, please email babyloss@sands.org.uk.

Core Narrative and Pink and Blue guide.

Baby Loss Awareness Week 2025 Pink and Blue Guide for Alliance Members. Download.

BLAW in schools.

View information and guidance to help schools talk about Baby Loss Awareness Week. Go to page.

Logo for print

Download your colour BLAW logo for print below.

Download your white BLAW logo for print below.

Logo for digital

Download your colour BLAW logo for digital below.

Download your white BLAW logo for digital below.

Press release templates

Pink and Blue building/landmark press release.

BLAW event/activity press release.

Pink and Blue social media copy

Below is some suggested social media copy to help you talk about turning Pink and Blue during Baby Loss Awareness Week. It includes:

  • Copy to help you talk to supporters about easy ways to turn Pink and Blue to raise awareness during BLAW
  • Copy to help you talk about why you’re organisation is turning Pink and Blue during BLAW

Easy ways to turn Pink and Blue during BLAW

Why you’re organisation is turning Pink and Blue for BLAW

You can view the Baby Loss Awareness Week brand guidelines here.