18 Mar Wins for Baby Loss Awareness Week and Sands at the GLOMAMA Awards
Baby Loss Awareness Week has won Campaign of the Year at the 2025 GLOMAMA Awards.
This is the second year in a row that BLAW has received the award, which is the result of a public vote.
Carolyn Bray was one of the co-founders of BLAW 23 years ago. Carolyn also works for Sands and has been a driving force behind the growth of the campaign.
Carolyn said: “I am so very proud that Baby Loss Awareness Week has won the Campaign of the Year GLOMAMA Awards for the second year running. What makes this recognition even more meaningful is that it was voted for by the public. It demonstrates just how important the week is to so many.
“What began around our kitchen tables all those years ago was born from a simple but powerful desire to raise awareness of the impact of pregnancy and baby loss on individuals and families, to help people feel less alone, and to break the silence and stigma.
“Much has changed over the past two decades, with more people able to share their experiences. Yet, we remain committed to speaking out for those who aren’t yet ready, so they know we are here for them whenever they need us.
“Together, every 9-15 October we stand with millions across the world to remember and honour our much-loved and missed babies.”
GLOMAMA aims to connect mums from all walks of life and showcase their stories. Shining a light on the difference these women are making and recognising their positive impact on the world.
The award ceremony also saw Sands win the GLOMAMA Charity of the Year Award 2025.
The GLOMAMA Awards are the world’s first people’s choice awards celebrating the achievements of mothers on social media. Dubbed the “Baftas” for mothers, we spotlight those who through their social media posts, inspire others to GLO, one post at a time.
You can catch up on video and photos from the Awards on the #GLOMAMA TikTok, Instagram, and Facebook.
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