Get involved

If you are a bereaved parent or family member, a charity or a healthcare professional, there are plenty of ways to get involved.

From getting your street to light up pink & blue, to holding an online Remembrance Event in your  garden, and the global Wave of Light there are lots of ways you can get involved with Baby Loss Awareness Week.


There are lots of ways you can get involved with Baby Loss Awareness Week and help raise awareness safely.


Virtual Events are a great way to bring people together, along with family garden events at home or socially distanced activities such as Remembrance Events or community Ribbon Remembrance Displays.


Of course, there are also our Baby Loss Awareness Week Ribbon pins, merchandise and Wave of Light candles for you to purchase from the Shop.


Find out more ideas and information via the links below.


Go Pink & Blue


Ribbon Remembrance Events


Wave of Light


Find an event


Visit the Shop

Break the silence

Pregnancy and baby loss is often a taboo subject. You can help to break the silence around baby loss by talking to your friends, family and colleagues about Baby Loss Awareness Week and by joining the conversation on social media using the hashtag #BLAW wearing a pin badge or lighting a candle on 15th October.

Follow us on on TwitterFacebook and Instagram (if you don’t already!). You can also add #babyloss to your social media posts to link up with other people talking about the issue on social media.

More ways to get involved and spread the word:

Watch our animation about pregnancy and baby loss

Share it with everyone you know!


Snap a selfie or a photo wearing your pin badge

Share it on social media – remember to add #BLAW and tag @babyloss on Instagram.

Use our specially designed Baby Loss Awareness Week images on your website, blog, Facebook, Twitter, Instagram, or work intranet.


Sign up to Twibbon

Show your support on your Twitter, Facebook or Instagram profile here.


Join the global Wave Of Light at 7pm local time on 15 October

Simply light a candle and leave it burning for at least 1 hour to join us in remembering all babies who have died too soon. Post a photo of your candle to Facebook, Twitter or Instagram using #WaveOfLight


Contact your local media

Use our template press releases for a Ribbon Remembrance Event or a local building that you have helped turn pink and blue!


Put up the Baby Loss Awareness Week poster

Tell your local community about Baby Loss Awareness Week and any events you are organising. Download it here. 

Wear the Pin

Buy your Baby Loss Awareness ribbon pin badge to support families affected by the death of a baby

This Baby Loss Awareness Week we need your support to raise awareness that baby death is a tragic issue that affects thousands in the UK alone every year.

We want as many people as possible to wear the badge during Baby Loss Awareness Week 9-15 October. This will help us to raise awareness of baby loss.

A number of the charities involved in promoting Baby Loss Awareness Week have the awareness pin badge available to buy from their websites. Money raised from sales of the badges will go to the charity you purchase it from, and will be spent on the important work they carry out.

Don’t forget to share your pictures with the pin badge to show your support and help raise awareness one ribbon at a time. Simply post a photo wearing your pin badge on Facebook, Twitter and/or Instagram using #BLAW and #babyloss hashtag.

If you have any further questions or would like to share with us about your plans,
please contact us via email here.