Policy Ask – Baby Loss Awareness Week

Policy Ask

Out of Sight, Out of Mind Report


We are calling on Governments across the UK to take action to ensure that all parents who experience pregnancy or baby loss and need specialist psychological support can access it, at a time and place that is right for them, free of charge, wherever they live.

Thousands of parents experience pregnancy or baby loss every year, many will go on to experience psychiatric illness that requires specialist support, triggered by intense grief and the trauma of their experience.

Our research shows that too often this support is unavailable, inaccessible or inappropriate. Bereaved parents are falling through the gaps between policy and funding, regularly overlooked altogether.

Support the campaign


We believe that this is a vital gap in support for bereaved parents across the UK, and too many people are suffering as a result of it.

Your support will help raise awareness of this issue with those who have the power to address it. This can be as easy as tweeting your local politicians, or writing to them. We have set out the simple steps to help you do this below.

If you have more time, please consider meeting your local politician. You may have personal experience of this issue that would really help them to understand the impact of unavailable, inaccessible and inappropriate psychological support. We know this might not be an easy subject to share, so please contact one of the many baby loss charities supporting the week for advice. They can support you to find the words to express your concern, and your experience.

If you have 1 minute



If you have 5 minutes


  • Email your local politician and ask them to write to the Government urging them to make this a priority. Find out who your MP, MSP, AM or MLA is and send them a message here
  • You may also like to send you letter in the post.

We’ve created a template to help you do this:

If you have more time, arrange to meet your local MP, MSP, AM or MLA – here’s how you can support the Out of Sight, Out of mind campaign

Share your story


Sharing your own experience of psychological support, or lack of it, following pregnancy and baby loss could help raise awareness of this important issue. Share your story

Keep us posted


Please keep us posted about your contact with your local MP, MSP, AM or MLA – it will help us build up a strong alliance of supportive champions who can hold government to account on the issues that matter to bereaved parents – babyloss@sands.org.uk