Turning the UK Pink and Blue

Turning the UK Pink and Blue this October and raising awareness one building at a time! 

  • Do you or does someone you know work in a building that is illuminated at night?
  • Would you like to be part of something amazing and help make Baby Loss Awareness Week 2019 even bigger than last year?
  • Can you help us approach buildings and landmarks in your region that illuminate at night to turn pink and blue throughout the 9-15 October?

So many questions, but hopefully the answer to at least one of these questions is yes!

What you can do to get involved with #BLAW2019 today:

  1. Consider all your local landmarks

    Public buildings that are lit up at night often already have the infrastructure in place. These buildings can be town halls, libraries, museums, shopping centres, hospitals, sporting stadiums or other key public areas. What about a local lighthouse, or beacon? Even your own outside lighting could change colour in support!

  2. Find out who to contact and get in touch

    Who is the best person to write to? Is there a website? Maybe it is better to call to approach an appropriate department and request permission? Social media can be a great way to get in touch! Send an email or a letter, consider even hand writing request their support. You can use this template enquiry as a guide to making your approach.

  3. Once you have made an approach

    In order to coordinate our activities, please let us know which buildings you have contacted by completing our short form with the result of your request, even if it was unsuccessful, as we will collate all requests to help us increase the number of pink and blue landmarks in the UK next year! There may be deadlines for certain buildings, so if you are interested in lighting up a local landmark, start now. Don’t worry if it’s too late, and they say no, whilst you have their interest see if they will support us next year instead.

  4. Tell people about your success

    Once you know when your local landmark is lighting up pink and blue make sure as many people as possible get to see it. Does the building have its own social media or website? They will probably be keen to share the news and your local media may be interested too. We’ve created a template press release with information about Baby Loss Awareness Week, for you to customise – a quick online search should reveal your local media’s contact details. There’s also a special BLAW Pink and Blue Poster to display in your window, noticeboard or a screen to explain why you’ve lit up pink and blue this October. If you need a print version of the poster, it is available here BLAW Pink and Blue Poster – print.

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Just one request may make the difference between a no and a yes! If more than one request goes into the same venue, who knows what the power of the masses can achieve!

Check out the map below, showing the landmarks and buildings that took part in 2017 and 2018 as well as those that have signed up to support the Week in 2019.

(In order to see only 2019, please tick the box “Pink & Blue Landmarks 2019” on the left hand side of the map). You can see some of the images from 2018 in our Facebook album.

Ely Cathedral: James Billings Photography
Ely Cathedral: James Billings Photography

Questions you may be asked

Whilst not exhaustive below are a few of the most regularly asked questions. If you are unable to answer a question please direct any enquiry to babyloss@sands.org.uk

Q: How long do we need to illuminate our buildings for?
Ideally the whole of Baby Loss Awareness Week – from 9th to 15th October, but can also illuminate just on 15th October or even only between 19:00-20:00 on 15th October as part of the global Wave of Light.

Q: What are the official brand colours for Baby Loss Awareness Week
Pink R 239; G 129; B 178. #ef81b2 Blue R 35; G 90; B 169. #235aa9

Q: What other buildings have done this?
From Shetland to the Channel Islands many municipal buildings, hospitals, bridges and iconic landmarks took part in raising awareness including the Blackpool Tower, The Kelpies, Portsmouth Spinnaker Tower, Belfast City Hall, the Millennium Bridge at Gateshead, Cardiff City Hall and many others. You can see some of the images in our Facebook album.

Q: What charities support Baby Loss Awareness Week?
In 2019, over 70 organisations will be involved including Sands, The Miscarriage Association, The Lullaby Trust, Bliss and Tommy’s. For a full list of alliance partners please see our organisations involved

Q: How do we let you know we are going to support this year’s week and be included in the ‘Map of Support’?
Complete our short form advising of your name, contact number, building name and address/location, and duration of support.

Q: We are unable to support this year, can we support Baby Loss Awareness Week 2020?
Yes of course! Just let us know by completing our short form advising of your name, contact number, building name and address/location, and duration of support.

Our impact in 2018

In 2018 many municipal buildings, hospitals, bridges and iconic landmarks from Shetland to the Channel Islands helped to raise awareness of baby loss, including: the Blackpool Tower, Portsmouth Spinnaker Tower, Belfast City Hall, the Millennium Bridge at Gateshead, Cardiff City Hall. The BT Tower in London also joined the Wave of Light on 15 October.

 

Just one request may make the difference between a no and a yes! If more than one request goes into the same venue, who knows what the power of the masses can achieve!
Thank You! We really can’t do this without you.

“Raising awareness one building at a time!”