Turning the UK Pink and Blue this October

Ely Cathedral © James Billings

Turning the UK Pink and Blue this October and raising awareness one building at a time!

Can you help us?

Do you work in a building that is illuminated at night?

Do you know someone who works in a building that is illuminated at night?

Would you like to be part of something amazing and help make Baby Loss Awareness Week 2018 even bigger than last year?

Can you help us approach buildings, and landmarks in your region that illuminate at night to turn pink and blue throughout the 9-15 October?

Can you help us turn the UK pink and blue and raise awareness of baby loss in the UK?

So many questions, but hopefully the answer to at least one of these questions is yes!

We have a number of useful resources including template communications to help you turn the UK pink and blue.

What to do:

1. Consider all your local landmarks. Public buildings that are lit up at night often already have the infrastructure in place. These buildings can be town halls, libraries, museums, shopping centres, hospitals, sporting stadiums or other key public areas. What about a local lighthouse, or beacon? Even your own outside lighting could change colour in support!

2. Find out who to contact. Who is the best person to write personally to, to ask for the building to be lit up pink and blue during Baby Loss Awareness Week. Is there a website? Find out the telephone and call. Approach the appropriate department and request permission. Social media can be a great way to get in touch!
You can use the template enquiry below as a guide to making an approach by telephone, email or letter.

3. Make contact with the most appropriate person personally. Write by email or letter, consider even handwriting requesting their support. You can use the template letter below.

4. Questions you may be asked. Whilst not exhaustive here are a few of the most regularly asked questions. If you are unable to answer a question please direct any enquiry to babyloss@sands.org.uk

Q: How long do we need to illuminate our buildings for?
A: Ideally the whole of Baby Loss Awareness Week – 9th through to 15th October. Can also illuminate just for the 15th October, or just the hour between 19:00-20:00 on the 15th October to join in the global Wave of Light.

Q: What are the official brand colours for Baby Loss Awareness Week
A: Pink R 239; G 129; B 178. #ef81b2 Blue R 35; G 90; B 169. #235aa9

Q: What other buildings and landmarks have done this?
A: From Shetland to the Channel Islands many municipal buildings, hospitals, bridges and iconic landmarks took part in raising awareness including the Blackpool Tower, The Kelpies, Portsmouth Spinnaker Tower, Belfast City Hall, the Millennium Bridge at Gateshead, Cardiff City Hall and many others. You can see some of the images in our Facebook album

Q: What charities support Baby Loss Awareness Week?
A: In 2018 over 60 organisations will be involved including Sands, The Miscarriage Association, The Lullaby Trust, Bliss and Tommy’s. For a full list of alliance partners please see our organisations involved page

Q: How do we let you know we are going to support this year’s week and be included in the ‘Map of Support’?
A: Complete this short form or email babyloss@sands.org.uk advising of your name, contact number, building name and address/location, and duration of support.

Q: We are unable to support this year, can we support Baby Loss Awareness Week 2019?
A: Yes of course! Just let us know by completing this short form or email babyloss@sands.org.uk advising of your name, contact number, building name and address/location, and duration of support.

5. Once you have made an approach. In order to coordinate our activities, please let us know which buildings you have contacted by completing this short form or emailing babyloss@sands.org.uk with the building name and locations and result of your request, even if it was unsuccessful, as we will collate all requests to help us increase the number of pink and blue landmarks in the UK next year!

6. Don’t forget! There may be deadlines for certain buildings, so if you are interested in lighting up a local landmark, start now. Don’t worry if it’s too late, and they say no, whilst you have their interest see if they will support us next year instead.

Just one request may make the difference between a no and a yes! If more than one request goes into the same venue, who knows what the power of the masses can achieve!
Thank You! We really can’t do this without you.

“Raising awareness one building at a time!”

2018 1. Our useful guide to help turn the UK pink and blue

2018 2. Help us turn the UK pink and blue for Baby Loss Awareness Week V2

2018 3. Turning the UK pink and blue – Email Request V2