About Us

What is Baby Loss Awareness Week?

Baby Loss Awareness Week is an opportunity:

  • For bereaved parents, and their families and friends, across the world to unite and commemorate their babies’ lives.
  • To raise awareness about the issues surrounding pregnancy and baby loss in the UK.
  • To let the public and key stakeholders know what the baby charities are doing to reduce the number of families affected and raise awareness about what support is available.

The charities leading Baby Loss Awareness Week provide support to anyone affected by pregnancy loss and the death of a baby, and work with health professionals and services to improve care. Together we are committed to raising awareness of pregnancy and baby loss which affects up to one in five families in the UK [1].

[1] NHS Choices, Miscarriage. NHS Choices, London. Available at:
www.nhs.uk/Conditions/Miscarriage/Pages/Introduction.aspx (updated 21st May 2015).

For a full list of charities involved please click here.


How it all started.

A brief history of Baby Loss Awareness Week.

October 15 2002 was the inaugural Baby Loss Awareness Day in the UK and was initiated by a group of parents inspired by Pregnancy & Infant Loss Remembrance Day in the United States. Through the sale of, handmade blue and pink ribbon pins they raised several thousand pounds for UK organisations supporting bereaved parents.

The 2003 the campaign saw the day expanded to a week with events across the UK. The very first official ‘Wave of Light’ service in the UK was held at the American Church in London and was attended by representatives and members of each participating organisation. There were also services held across the UK from Scotland to Surrey. Once again, the ribbon pins were made and sold by bereaved parents.

The 2004 campaign was a more formal collaboration between the five organisations involved which included Sands, the Miscarriage Association, the Ectopic Pregnancy Trust, ARC and Babyloss.com. The ribbon pins were commercially manufactured and balloon releases were held in several locations. The group organised a secular service at the Royal Statistical Society in London and there were over twenty other events around the UK.

In 2006 the distinctive two colour ribbon was introduced and the ribbon pins were once again made by bereaved parents with the help of their family and friends.

Since 2010 Sands, the stillbirth and neonatal death charity has played a pivotol role within the organisation of the week and since 2014 has taken a lead role to promote the week as part of its work raising awareness of the issues surrounding pregnancy and baby loss in the UK.


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Working for Change.

We are working to improve bereavement care in hospitals and in the community.